Customer acquisition cost is the blended marketing + commission spend to acquire one paying diner. In SEA F&B, aggregator-only CAC runs ₫120K–₫280K; on a closed-loop loyalty stack (Peko + LOOP) blended CAC is 40–60% lower because second-visit retention recoups acquisition spend within 1.4–2.1 months for QSR/casual.
In multi-outlet restaurant and F&B operations, cac (customer acquisition cost) is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.
LOOP supports cac (customer acquisition cost) natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.