Second-visit retention

Second-visit retention is the share of first-time diners who return within a defined window (typically 14 days). On the Peko + LOOP merchant base, this runs 34% vs an F&B industry baseline of 19% (2026 anonymised dataset, opt-in cohort, excluding staff and aggregator orders). It is the single most LTV-predictive cohort metric in F&B.

What is Second-visit retention used for in F&B operations?

In multi-outlet restaurant and F&B operations, second-visit retention is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.

How does LOOP support Second-visit retention?

LOOP supports second-visit retention natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.

Related terms

  • Closed-loop loyalty (F&B) — Closed-loop loyalty in F&B means the POS and the consumer-side diner app share one identity, so every order — at the venue, on the app, or via GrabFood / ShopeeFood / Be — attaches to the same diner record. The POS knows it is a repeat visit before the order is taken; marketing can target real cohorts instead of guessing. On the LOOP + Peko stack, second-visit retention reaches 34% vs 19% F&B industry baseline (2026 anonymised dataset).

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